Pearson We Give Books
Pearson We Give Books
Read For The Record 2012
Bookmobile
Book Profile
Reading Experience
The Need
An online community that increases awareness and action in support of global literacy initiatives.
The Solution
A global literacy community where anyone can read a book to give a book to a child in need.
The Result
Over 1 Million books donated. For parents, teachers and children, it’s a new way to promote reading and help end illiteracy.
Looking to Break a World Record?
Causefinity gave us the foundation for a market leading CSR community; enabling millions to participate in the eradication of illiteracy.
When Pearson Publishing was looking to bring the Read for the Record campaign online and break the world record for most people reading a book simultaneously, they turned to Better The World. Our platform was able to meet all their needs when it came to creating an online community in support of literacy. Now Pearson is able to involve a community of their employees and customers in the give – every book read online drives a book donation to a child in need. The result was 2.5 million people reading the children’s class The Snowy Day on Oct.7th, 2010 and over 150,000 books donated to their many literacy partners.