Indigo Adopt A School
Adopt a School Home
School Fundraising Challenge
In-store fundraising goal meter
Schools across Canada
About Adopt a School
School page
Kids receiving books
Fundraiser sharing tools
Thanking local store
The Need
A community that engages people from across Canada to support their local school libraries and brings Indigo new customers.
The Solution
An online platform that mobilizes schools, stores, customers and the public to become fundraisers for their local schools using peer-to-peer sharing tools.
The Result
Over 32,000 books were raised for 154 schools across Canada. Online registration grew by 1200% and created more than 1.7 million impressions.
Looking to reach national scale while making local impact?
Our site was significantly enhanced this year due to the team’s insights into donor behaviour. With our re-vamped online experience and the new innovative e-gift card model, our online donations grew by 140%.
Every year, Indigo, Chapter, Coles stores raise money to buy books for their local school libraries. 2011 was the second year Better The World created an online fundraising community for Adopt a School, and it proved to be the most successful year in the program’s history. Through the new e-gift card program, Indigo donated a book for every Indigo e-gift card the school community sold online. 2011 Adopt a School not only raised $392,000 for schools in need of new books, but it also generated $93,000 in incremental revenue for Indigo.
2012 campaign »
2011 campaign »
2010 campaign »