35,000 Books in 24 Hours: Pearson Foundation Gives Big
It only takes 2 days to give 60,000 books, and it only takes a few books to change a child’s life. Thousands of students across the United States have been spending the past two days reading stories online to give books to their own …
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Book lovers! Buy a gift card & help a school in need.
The 2011 Indigo Adopt a School program has launched! This year, from Sept 11 to Oct 1st, buy an Indigo e-gift card for you to enjoy in store or online at indigo.ca or kobo.com. For every $25 e-gift card purchased, Indigo will donate one book …
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A Resounding Success For Childhood Literacy!
Thanks to you, Indigo’s Adopt a School program will make a difference in local schools’ libraries… Bookshelves in schools across Canada are about to become inundated with a new wave of literature, thanks to the generosity and support of donors like you! Indigo’s Adopt a …
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Social Entrepreneurship Movement is Growing in North America
In January Better The World had the opportunity to attend the Investors Circle Mixer and SOCAP Mixer held by Good Capital and B-Corp in San Francisco. It was amazing to see how optimistic the attendees were given the existing economic climate. There is a definite …
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Can Brands Save the World?
An interesting question that was posed to an audience of over 600+ people including top global brands. The responses were even more interesting… Last week I had the pleasure of attending and participating in Sustainable Brands 2009 – a conference that brings together top brands …
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Better The World Launch Party!
On Feb. 12th, Better the World held a launch party for the new website going live! Family and friends, corporate and charity partners gathered to meet the team and get to know each other a bit better. After 6 months of hard work, it was …
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On Social Innovation
Recently, blogs and articles have abounded on the latest and greatest trend – social innovation. Many of us have yet to truly define this nascent category of innovation – but for simplistic purposes, let’s refer to it as “new developments that meet social needs of …
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The Spark
Officially, we’ve started our mission. What does this mean? We’re an incorporated entity; we have 5 people working full-time, an office, and we’re developing our platform. A unique platform that will support the BTW network. Unofficially, the story began in May 2007. A group of driven …
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