Interested to know if your online efforts are paying off?
Well, industry benchmarks are not only advantageous in the private sector – they are also incredibly useful in the non-profit sector. Check out this fantastic infographic (full size below) from the 2012 eNonprofit Benchmarks Study by M+R Strategic Services and Nonprofit Technology Network.
If you or your organization spends significant time, effort, and money on online outreach and fundraising, the numbers are important. Blindly using the internet to get your name out there could be a waste of time, and comparing your numbers to past years doesn’t tell the whole story.
Measuring against sector standards can give you insights into the potential that’s out there. Ask yourself – is there a piece of the pie you could and should be going after? If you surpass the standards, is there a niche that has yet to be tapped into?
Using tools like facebook Insights and Google Analytics, there are easy and free ways to figure out what your organization’s numbers are. Once you compare those numbers to studies like this one, you can re-strategize your online presence with a clearer, more focused approach.
Interesting to note the majority of fundraising (65%) comes from online sources other than email. Given the overwhelming number of weekly e-newsletters and email blasts the public receives in our inboxes, I can’t say I’m surprised. Blog posts, social media sharing and maybe even online ads are doing the trick, so perhaps it’s time to take a step back and see where you are investing your resources.
In our experience at Better The World, we’ve learned that whatever channel we use, it’s the personal touch that grasps people’s attention. Yes- it takes a lot more time, but we promise it’s worth the investment.
The full study is set to release on April 5, so checkout http://www.e-benchmarksstudy.com/ next week!
Blog post source: http://mashable.com/2012/03/21/non-profits-digital-infographic/