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For the uninitiated, Groupon has a dominating presence in the online group buying market. Being hailed as one of the fastest-growing companies ever, Groupon is poised to launch a hefty IPO in the near future. Before Groupon, however, was The Point, which lets you start a campaign asking people to give money or do something as a group, following an all-or-nothing model wherein money is only exchanged if a certain amount of people buy in–the tipping “point.” Essentially, The Point enables activists to solve issues that they would otherwise be unable to alone.

Fast forward, and Groupon has launched G-Team, a fusion between The Point’s community-driven programs and Groupon’s group buying model. This program stands to have an enormous impact on the social charity movement, as it brings the best of both worlds together; that is, Groupon’s enormous subscribed audience and The Point’s focus on supporting social causes in the online space.

Both Groupon and The Point share similar theories: people are much more willing to take action for a cause when they know that others are doing the same thing. For the social change landscape, this stands to have an enormous impact as Groupon’s sizeable resources can push this movement forward a great deal.

With Groupon getting into the social change movement, it only confirms that we’re in the right business of bettering the world. Truly, we’re beginning to see a wider shift towards adopting societal responsibility online. If you’re interested in joining in this movement, check out our free fundraising platform, Freeraiser.

G-Team has been released in select cities, so be on the lookout as it continues to expand globally.